AURUM ("AURUM" or "we" or "us") realizes the importance of privacy and will keep your
personal data confidential and follow this Privacy Policy as specified below or as amended from time to time by us:

AURUM may collect some of your personal data when you order any item online or join any activity organized by us and our partners or affiliates. The provision of your personal data to AURUM is necessary for us to provide services to you. In the event that you do not provide such information to us, we may not be able to provide any service to you. For the purpose of this policy, "affiliates" shall include any entity directly or indirectly held by any direct or indirect shareholder of AURUM.

AURUM uses your information to deliver our products and/or services to you, administer your account, conduct general customer affairs, conduct research and analysis, communicate with you from time to time so that you can obtain newsletter (such as customer benefits, details of activities, etc.) and marketing information, activities, products and services and other AURUM merchandizes. In respect of the uses stated herein, your personal data may be provided by us to third party data processors or services providers (including, without limitation, logistics companies, data companies, telecommunication companies and information technology companies) engaged by us for the above purposes.

​

AURUM will keep all your personal data confidential at all times. The information shall only be maintained by AURUM for the period of time which is necessary to fulfill the purpose of use of such data (including any purpose directly related).

AURUM intends to use your personal data for direct marketing purposes. You will need to give your consent (including representation of no objection) before any processing takes place. Please note the following:

•  AURUM may use data from time to time collected kept by us, including your name,

        telephone number and electronic mail address, for direct marketing purposes;

• Services, products and market subject to be used for direct marketing: information,

       activities, products and services, other AURUM merchandizes and courses and activities organized by us and our partners or affiliates.

•  In order to conduct the above direct marketing, AURUM may engage third party data processors or services providers (including, without limitation, logistics companies, data companies, telecommunication companies and information technology companies) to complete the tasks;

• AURUM will transmit or disclose any of your personal data to any third party, including our group or affiliated companies, for direct marketing purposes.

When you give your consent (including no objection) in relation to the above use to us
when provide the personal data, you represent that you have consented to our use of

your personal data for the above purposes. In case you do not wish AURUM to so use
personal data at any time, you may contact our data protection officer (through
electronic mail at [*] or by phone at (852) [*]) to withdraw your consent or to change
your mode of consent.
Besides, we may disclose your personal data if requested by authorities, courts or
tribunals under applicable laws.

We may review this Privacy Policy from time to time and may update and amend the same. Any amendment, update or revision to this Privacy Policy shall be effective upon posting of the same in our website.

We may review this Privacy Policy from time to time and may update and amend the same. Any amendment, update or revision to this Privacy Policy shall be effective upon posting of the same in our website.

In case there is any inconsistency between the Chinese and English version of this Policy, the English version shall prevail.